Market Prioritization

Priority markets have been selected based on:

• Familiarity with pouch behavior (pouch maturity in the market)
• Creator and ambassador sourcing
• Regulatory simplicity
• Premium consumer density

Resulting in:

Sweden, Norway, Denmark, Switzerland, Germany, Austria, Poland, UK, US* **

*U.S. after stronger operational proof & threshold has been met (and hopefully after de minimis rules have been reinstalled or third party manufacturing partner has been identified)

**Since phase 1 & 2 are strictly D2C, and SZN pays for marketing with the margin per each can sold, immediate expansion into 8 markets won't be capital or labor intensive, but rather a niche strategy.

Market Sizing (TAM/SAM/SOM - The Roadmap to $50M+)

Our financial ambition is mathematically anchored in the rapid convergence of the energy and pouch markets. By 2030, the global nicotine pouch market is projected to reach $30B, with functional/nicotine-free pouches expected to capture 20% of that total volume.

• TAM (Total Addressable Market): $6B — The projected global market for functional pouches by 2030
• SAM (Serviceable Addressable Market): $4.8B – $5.4B — Our 8 priority markets (Nordics, UK, CH, PL, US) represent 80-90% of the high-premium pouch volume. This is our "where to play" arena.
• SOM (Serviceable Obtainable Market): $48M – $54M — By capturing just 1% of our target markets, SZN reaches a yearly revenue of ~$50M. This is a realistic, conservative threshold for a category leader.